Content Creation & Copywriting in Scottsdale
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Some people just don’t know what to say.
Other people know what to say, but not how to say it.
Those are big problems in a digital world that is all about creating, finding, organizing and sharing content.
Most businesses agree that content is their greatest challenge. Keeping their digital websites and social media fresh, relevant and exciting takes time and talent. In the high pressure world of SEO and semantic search, content is the difference between landing on Page 1 or being buried on Page 60. It’s content with a capital “C” that drives social media.
If it’s done well, content can create strong brand identification and loyalty—and boost your sales revenue. Done badly, you lose big time to competitors who know the real dollar and intrinsic value of being a thought leader and trusted source of information.
Panther Marketing has seasoned content creators and curators who have years of experience:
- developing creative content strategies
- managing content for search engine optimization
- researching and writing original content
- finding and organizing content to be shared
- working in different formats (print, audio, video)
- working across platforms (digital/social/traditional)
- keeping content fresh, relevant and exciting
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Curata’s 2012 Content Curation Adoption Survey put it this way—
“Having content online is a must-have for brands. 95 percent of those we surveyed said that they are engaging with their prospects through content online – providing customer support and best practices via their website, e-mail newsletter or social media platform. As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.”
Content is a must-have. Panther can deliver it.
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